Times are changing. Most colleges & universities put their courses online. Did you know that online & downloadable information products are much more profitable and easier to sell than physical products? That's because there's no stock to hold, no big overheads, and no staff worries. All you need is the Internet and basic office tools.
But if it's so easy and profitable, why aren't more people doing it?
Well, that's always the thing. Starting a new business is always more expensive and difficult that most people ever imagine. No matter how great a system or opportunity is, if someone doesn't know the ropes they make mistakes. Then they give up or go broke.
After 17 years of trial and error, I've discovered what works and I've created a tried-and-tested business model that takes all the guesswork out of the equation and sets you up for total success.
But more about that later. First, let me share with you the 5 biggest mistakes I've uncovered so you can see for yourself that I really do know what I'm talking about:
Most people rack their brains trying to come up with a product idea that will make them rich. But creating products and starting a business from scratch is risky and challenging (and expensive).People have lost their savings and homes chasing that "next big thing." Or they buy a ton of products, thinking they can resell them for profit, only to have a garage full of stuff they can't even give away.
A better option: sell a product that's already created, already tested in the market, and has a track record of high demand. I mean, why start from scratch and struggle for years when you can take something that already exists and start seeing profits right away?
Here's an example of what I mean: A man I know (we'll call him Dave), bought a distribution license for a new training program from one of the best sales and marketing trainers in the world— Chet Holmes. Chet had already sold over $25,000,000 worth of his training expertise to over 13,000 small and large companies in the USA. The training came with professionally produced interactive videos with over 800 presentations charts and graphic images, successful ads, faxes, sales letters, telephone scripts… the lot.
It would have taken Dave at least 8 months and cost about
$500,000 to put this all together starting from scratch.
Not to mention the headaches and stress. Instead, Dave took what was already created and adapted it for Australian conditions. He sold $456,650 worth of these training programs in 15 months (while having fun and taking plenty of holidays).
It proved to me once and for all that marketing something that already exists is the best way to go if you want good profits and minimal risk.
Listen, when I started out, I fell for the whole dream of making it big with the "next hot product". But I learned the hard way (the very hard way) that no matter how interesting or innovative a product is to you, it may not be right for resale. So, over the years I've developed a checklist that spells out what makes a good product for a resale business.
HOT TOPIC: Potential customers want the product. They already know about it and will respond to any ad that offers it, (such as learning how to make money from real estate!) This means you don't have to buy expensive ads. Simple, low-costs ads will do!
HIGH VALUE: The product has a high perceived value. When customers don't question the product's worth, they don't question your price.
RIGHT MARKET: The product appeals to people who have money, and don't mind spending it. (If you don't think this is important, try selling something to people who don't have money.)
LOW COST: The product costs you only a fraction of the selling price. You want a large enough profit so it only takes a few sales to make serious money.
EASY TO DELIVER: The product has little or no shipping or handling. You shouldn't have to worry about renting a warehouse to store inventory, or worry about how difficult it is to package and ship the product. You want it to be easy—a "no brainer". Don't try selling pianos.
LOW SERVICE NEEDS: The product requires little or no support. The product should be self-explanatory so you don't spend all your time answering questions.
AUTO PILOT: You can handle customer orders using an order taking service. When hundreds of orders start coming in, you don't want to reduce your profit margin by having to hire reps.
HIGH REPEAT SALES: Your customers call you back to order more. When your customers actually get their hands on your product, you want them to be so impressed with what they received that they'll call you back to order more from you. (It's actually six times easier and cheaper to re-sell to an existing customer than to find a new customer. You can double your profit on each sale by having more products to upsell.
As I mentioned above, a good product is important. After all, you need to sell it! But the key to making real life-changing profits is in the system.
You've seen examples of this before – everyone agrees that McDonald's is not the best restaurant or the best food to eat and however is the best business to be! Making billions of dollars every year. Another person has an amazing product in high demand, but their business still goes bust. Even though their sales are great and they're bringing in money, if their costs are high they're not making PROFIT. It's like being on financial treadmill; they're running like crazy but getting nowhere.
What they lacked was a good business model. A formula they could follow that had a proven track record and predictable results. A system that takes out all of the guesswork and clears the path to success.
So how did I create this system and how do I know it works?
I have property information products that I know sell very well. But when I started thinking about letting others sell the courses, it forced me to think of my process.
See, I already knew from experience that having a good product wasn't enough to make money— it was the other things you did in your business that either made it work or made it fail. I had to be able to show others exactly how to run the business side of the business if I wanted them to have true success.
I sat at my desk and laid it all out. How I started and what I did that moved my business forward and even the mistakes I made.
At first it was just scribbles in a notebook. But I kept refining it and adding to it until I thought the system was clear. I let colleagues read it to find holes in my training or tools. Then more improvement. And I repeated this process until I had a fool-proof system for running my real estate information product business that everyone could understand and follow.
This Information resale business I'm offering keeps your costs low, which means more profits. (In fact, 83% of every sale you make is pure profit, which is an astounding margin in any business.)
It's changed my life, and the lives of a lot of other people. Watch video testimonials from people who have seen incredible success with this business here.
You also have to keep in mind that it's not just about the money. This business will change the way you live.
Other ways this business can change your life:
Contact us to learn more or get started right now!