A business needs to build up active and effective communication to expand its client base and provide a better user experience. You need to ensure that this communication is maintained from the beginning of the website itself so that you increase the convenience of the website. There are many communication tools that are used for this purpose. Email has prevailed as an effective communication tool since the beginning even in the face of social media communication.
Email hosting is a service that is provided by web hosting services. The email servers will be rented out to the users. The data used for sending and receiving emails will be handled by the server. The email address will be set up by the business owner as per the domain name and the emails are then sent to customers, employees, business partners, stakeholders etc. on the server. The receiving of emails will occur on the server as well. This is similar to a webmail service like Gmail or Yahoo. The registered domain name is connected to the email servers and depending on the hosting service, you will be able to create an unlimited number of unique email addresses for employees who access the server. You also have the option to create email signature, save it and host them on the web server. You can reference the signature by using a web URL to link the images. This will not increase the size of the message as the signature is not a physical part of it. They will be downloaded into the message when a user is viewing the message. Hosted imagery is recommended when you know your recipients are viewing the emails on a mobile.
There are free hosting companies for email services as well such as Gmail or Yahoo. But while this can be beneficial for a start-up business, you don’t have a contract with the service and the file storage services you get will be limited. There will be some other drawbacks such as reduced security, less cloud storage, lack of a personalised domain name and limited solutions for interacting with customers. If you are a large company, a paid email hosting will be a better fit. You will be able to have your own personalised domain name which will reinforce your brand identity. You also get more storage space and increased security measures.
There are different types of email servers as well. POP3 is a type of email server that downloads your email from the main server and stores it on your computer. This allows you to read mail when you are offline. But you will not be able to access all the emails on the server and there can be confusion when you are accessing mail on several devices. IMAP us a system where the mail server is synced to your device allowing you to view your email consistently despite the different devices you view it from. Internet Service Providers or ISPs are great for personal communication but not recommended when sending bulk emails. You can look at Cloud email hosting if your priority is the recovery of emails.